Makeup application jargon can sometimes sound so technical that you end up confused whether it’s an actual makeup term or something that’s been made up to just sound intriguing. This series on hollifeblog focuses on defining these terms in the simplest of ways!

makeup dictionary baking.jpg

Baking. Something your Nan does with flour, right? Well, in the context of makeup, it’s not far off. Baking is the act of placing setting powder on the face in order to set, clean up and highlight. Powder is pressed on with a damp sponge or brush in excessive amounts, left to ‘bake’ for 5-10 minutes then brushed off, leaving the skin looking flawless and creaseless.

setting powder baking placement

Loose transparent powders or banana powders (yellow-toned powders for olive skintones) are used for baking, or pressed powder can be used if the top layer is scraped off and utilised. As these powders can be drying, make sure to hydrate by using eye cream before you apply makeup. Apply the baking powder to where you concealed – forehead, under the eyes, chin, – and also if you want to tidy up contour lines.  You could also do a line under where you want your eyeshadow to end for a clean finish.

If you have very dry skin it is probably best to avoid baking, as the powder tends to accentuate dryness. Instead, use a hydrating concealer and a light brush of normal pressed powder to set. Below is some options for setting powders from both high-end brands and cheaper ones to suit any budget.

drugstore and high end setting or baking powders

Do you bake, or do you want to try this technique? Let me know in the comments!


  1. I’ve never done baking because my skin is completely schizophrenic. It can go from excessively greasy to parchment dry in a day. I used a mattifying foundation the other day and it really dried my skin out and looked awful. I’m worried baking would have a similar effect. Thoughts?


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